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How to Rewrite Articles Effectively – 6 Actionable Tips
Copyright by Ying Hong 2008
Rewriting articles is a common practice of article
marketing. Reasons for rewriting are two fold: (1) to save some
time for the marketer as he does not need to write a whole other new
article; (2) to trick the search engines into thinking that the
rewritten article is nonetheless unique and therefore indexing it.
Rewriting can be time consuming if one does not know how to do
it. Here are 6 actionable tips to simplify your rewriting process:
1. Change the title
Titles give your articles their identities much as your name gives you
the identity. If you change the title, then search engines may just
well think it is another article.
2. Change the keyword sets
If you write your marketing articles the right way, you would be
anchoring on a keyword phrase or related phrases. When you
rewrite your article, change the keyword set to another different yet
workable phrase in your niche. This effectively reinforces that
different identity of your article in the eye of the search engines.
3. Change the author bio in the resource box
This is where search engines close the loop at determining the identity
of your article. If you use the same author resource bio and if
your article body is not unique enough, your article may just be
considered a duplicate and will not be indexed.
It should not be difficult to come up with various versions of author
bio, particularly if have a new keyword set from step 2 to anchor
on. If you do need inspiration on writing your author bio, go to
ezinearticles.com and check to see what other authors are doing.
4. Change the first sentence of each paragraph.
As titles are the identities of the articles, the first sentence
defines the paragraph. Therefore, intuitively, changing the first
sentence will do the most to make your content appear unique than if
you change other things in the paragraph.
5. Reshuffling the order of the paragraphs
This is recommended by many authorities. I personally think it is
less important as the order of paragraphs contributes little to the
uniqueness of the articles. Regardless, if authorities say so,
perhaps the search engines really buy into the shuffling of the orders.
It would be a good idea to reshuffle the order of the paragraphs on top
of making the changes discussed in steps 1~4.
6. Change at least 30% of the content
This can be tricky to people who do not feel comfortable about rewriting articles. How much is 30%? Who is counting?
This ambiguity can be resolved by using this cool tool called Content Checker.
It is offered free at Jason Potash’s blog at
http://www.contentcomposer.com/blog. What it does is to compare two
versions of your article and tells you how much is unique in the
second/modified version. If it finds only 20% unique, it will
tell you that you should modify more and will highlight all the
duplicate sentences so that you know what to focus on.
In summary, rewriting articles can be time consuming for those not
familiar with what to look for in modifying an article. By
following the simple steps listed above you can sail through rewriting
with reasonable bearings. Use the Content Checker as the final quality
control, and you will be on your way to make use of existing articles
and save yourself much precious time.
Author Resource:
Ying Hong helps people find quality, SIMPLE work from home opportunities.
Subscribes to Ying Hong's My Home Biz Journal blog where more work from home opportunities are discussed and reviewed along with practical marketing tips.
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